Arquivos Pharmaceutical - News - FH International
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An intelligent sales organization is not an option – it’s an imperative

We all know that AI can help you improvise your buyer’s journey, and in today’s market, AI is no longer an option – it’s a necessity to remain competitive. Early adopters of AI are using it as an assistant or augmented intelligence to complement – not replace – their sales team, as it helps them make more […]


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Make customer connections simpler, not more complicated, with Commerce Cloud

Consumers today want the ability to start a sale anywhere and end a sale anywhere. As mobile devices have made it easier than ever for people to access the internet, consumers today often switch back and forth between online and in-store shopping channels to complete a purchase. Taking this approach to omnichannel commerce is mission […]


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Digital transformation – stop talking and start doing

Digital transformation is something that is on most companies’ roadmap, either in the short or long term, but is something that can be a very daunting prospect; especially for large and well-established organizations. I have spoken to many organizations over the years about this and many have been crippled with indecision, and have been unable […]


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The Intelligent Enterprise Learns And Adapts

Philosophers have struggled for centuries to articulate a definition of the word “intelligence.” Aristotle considered it the highest of human virtues, and the root of rational thought, and indeed, the meaning of its original Latin word, intellectus, translates to understanding. Another definition, often attributed to the late astronomer Stephen Hawking, describes intelligence as “the ability to adapt to […]


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3 Keys To Driving Customer Experience Into Your Digital Transformation

  In the past month, we discussed the pillars of the digital transformation—shifting our focus from technology to the behaviors that drive the digital transformation. I believe that the complete transformation is only possible if the right kind of organization is built, an organization that believes in the possible. To build these organizations, every organization needs […]


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SAP C/4HANA: The Customer Experience Revolution

By Alex Atzberger, President, SAP Customer Experience Today marks an important day for enterprises and their customers. SAP is launching SAP C/4HANA, our new customer experience suite. We are putting a stake in the Customer Relationship Management (CRM) market because we believe the time is right for fourth-generation CRM. After client-server, point solutions, and cloud-based […]


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Digital Transformation: Why It Matters And How To Get There

  To remain competitive in today’s fast-paced business environment and fend off upstart competitors, established companies need to embark on an enterprise-wide digital transformation journey that leverages their existing IT capabilities. While many are only investing in point, customer-facing applications, the true key is a strong and flexible foundation of information and capabilities that typically […]


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E-commerce alert! How non-functional requirements impact user experience

Though many people may not have even heard of an NFR (Non-Functional Requirement), NFRs are among the most important things to define when building the specification for an e-commerce platform, as most have a direct impact on the experience and satisfaction of your users. We are all used to defining functional requirements, such as what […]


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IoT: Five Challenges Executives Face

The Internet of Things (IoT) creates a plethora of opportunities, but it is not without challenges. Executives who want a head start in the IoT game should be prepared to overcome these. Computer processor giant Intel recently announced that Intel Capital, the company’s investment arm, will allocate $72 million in funding for 12 startups to join […]


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Vive la CX revolution! Customer-for-life mindset enhances customer experience

  We live in a world of non-stop branding, with companies begging for our attention on a minute-to-minute basis. Yet, often, the message doesn’t live up to its promise, and customers are left disappointed. With hopes dashed, you can expect them to jump ship. When contrasting organizations who manage to get the customer experience right […]


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