Arquivos Retail - News - FH International
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Goodbye to European geoblocking in E-commerce

All those people who carry out their purchases online are in luck: the European Council has reached an agreement to ban unjustified geoblocking between Member States, as published by the digital newspaper Ecommerce News Europe. Geoblocking is, broadly speaking, the system used to limit access to the Internet based on its geographical location. An idea, […]


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An intelligent sales organization is not an option – it’s an imperative

We all know that AI can help you improvise your buyer’s journey, and in today’s market, AI is no longer an option – it’s a necessity to remain competitive. Early adopters of AI are using it as an assistant or augmented intelligence to complement – not replace – their sales team, as it helps them make more […]


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What’s behind Amazon’s powerful pricing strategy on Prime Day?

On July 21, Emilio Osete participated in an interview for Vozpópuli about the exclusive event for Premium clients organized by Amazon, Prime Day. Prime Day is the most important day for Amazon Premium customers, a day with unique offers for customers at Amazon and that has been shaking the E-Commerce market for years. Some voices, however, […]


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Inditex and Mercadona surrender to online advertising

On July 20, Emilio Osete participated in an interview in Vozpópuli where he analyzed the digital marketing strategy of two of the largest Spanish companies in the market: Inditex and Mercadona. Did you know that great leaders who traditionally did not invest in conventional advertising have had to yield to marketing 2.0? Inditex and Mercadona […]


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Make customer connections simpler, not more complicated, with Commerce Cloud

Consumers today want the ability to start a sale anywhere and end a sale anywhere. As mobile devices have made it easier than ever for people to access the internet, consumers today often switch back and forth between online and in-store shopping channels to complete a purchase. Taking this approach to omnichannel commerce is mission […]


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Digital transformation – stop talking and start doing

Digital transformation is something that is on most companies’ roadmap, either in the short or long term, but is something that can be a very daunting prospect; especially for large and well-established organizations. I have spoken to many organizations over the years about this and many have been crippled with indecision, and have been unable […]


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The Intelligent Enterprise Learns And Adapts

Philosophers have struggled for centuries to articulate a definition of the word “intelligence.” Aristotle considered it the highest of human virtues, and the root of rational thought, and indeed, the meaning of its original Latin word, intellectus, translates to understanding. Another definition, often attributed to the late astronomer Stephen Hawking, describes intelligence as “the ability to adapt to […]


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3 Keys To Driving Customer Experience Into Your Digital Transformation

  In the past month, we discussed the pillars of the digital transformation—shifting our focus from technology to the behaviors that drive the digital transformation. I believe that the complete transformation is only possible if the right kind of organization is built, an organization that believes in the possible. To build these organizations, every organization needs […]


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SAP C/4HANA: The Customer Experience Revolution

By Alex Atzberger, President, SAP Customer Experience Today marks an important day for enterprises and their customers. SAP is launching SAP C/4HANA, our new customer experience suite. We are putting a stake in the Customer Relationship Management (CRM) market because we believe the time is right for fourth-generation CRM. After client-server, point solutions, and cloud-based […]


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Digital Transformation: Why It Matters And How To Get There

  To remain competitive in today’s fast-paced business environment and fend off upstart competitors, established companies need to embark on an enterprise-wide digital transformation journey that leverages their existing IT capabilities. While many are only investing in point, customer-facing applications, the true key is a strong and flexible foundation of information and capabilities that typically […]


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