At the present time, retail has again been driven to transform and reinvent itself, after all, many stores and shopping centers have had their activities suspended by the coronavirus pandemic.
Digital channels such as online sales and marketplace, which have become fundamental for many companies, are still little explored and have great potential to be used by a specific sector: shopping malls!
Very connected to the shopping experience in a physical environment, shopping malls can offer digital experiences and create a multichannel integration providing a unified journey to their customers and benefits to their tenants
By enabling shopping via the mall’s marketplace with Fast Shopping, shopkeepers will be able to rely on a reliable source of information, consents and a 360 ° view of customers, thus being able to integrate digital and physical experiences, carry out personalized campaigns and have yet another channel of sales and relationship that works 24 × 7!
Single platform centralizing all registration data, records and customer relationship history
Understand customer interest, profile and habits and create personalized content and promotions based on analytical data
Offer storekeepers the service of Market Intelligence, Online Sales and Personalized Campaigns at low cost in digital media
The centralization of data allows a unique and rich source for customer information such as preferences and consumption habits
Online sales allows stores to sell 24 hours a day, 7 days a week, every day of the year!
Smart platform recommendation helps salespeople suggest products in store pickups or eventual product returnings
Ease in managing your data and consents and improving the quality of promotions and personalized content received
Participate in bonus programs, scoring, games and exclusive physical and digital events
Count on new delivery and pickup modalities, personalized service and integrated promotions between the stores of the mall
The Fast Shopping platform is based on the SAP Customer Experience, a complete suite that brings together the most powerful and versatile sales and relationship tools. It has the modules Commerce, Sales, Service, Marketing and Customer Data so that your shopping center has the necessary tools to provide the best experience to customers, combining physical with digital and enjoying the best of both worlds!