Marketing - FH International

SOLUTIONS BY BUSINESS - Marketing

Understanding consumer needs and understanding increasingly complex purchasing journeys. This is the key challenge for marketing professionals nowadays. Furthermore, many managers mention the integration of multiple platforms and technologies as a complex issue to be managed.

 

It is critical that marketing professionals understand that the digital world brings never-ending changes. Adapting your infrastructure and being present on social media is not enough to be one step ahead of your competitors.

 

FH’s marketing solutions provide 360o support, from marketing through social media, email and content to marketing automation and advanced analytics. With these solutions, it is possible to understand in real time each customer’s intention and provide, in a dynamic manner, personalized and meaningful omni-channel experiences.

 

It does not matter if it is an on premise or cloud solution. With FH, your company’s marketing management will be transparent and adaptable to market changes.

 

Contact our sales team through comercial@fh.com.br and transform your company’s marketing!

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How to provide a five-star customer experience

According to The Future of Commerce, customers view experiences in surprisingly simple terms: everything can be boiled down to a five-star rating system! It’s an effective and concise way to sum up a single interaction with a [...]

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One year of GDPR: the impact of data protection in Europe

  The GDPR (General Data Protection Regulation), the European data protection law aims to give control to individuals over their personal data and to unify the data regulation within the EU. The bill passed in 2016 [...]

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How to win in the experience economy

This article of Digitalistmag, talks a bit about how the relationship economy has evolved into the experience economy and how companies are having to change their traditional mindset to meet the new expectations of consumers [...]

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Six things you need to know about GDPR and marketing

Since GDPR came into force last year it made many marketers to re-examine internal procedures and processes as the law takes a wide view of what constitutes personal identification information and data [...]

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Changes in data privacy laws and enforcement risks to monitor in 2019

GDPR, CCPA and beyond The European Union (GDPR), California (CCPA) and several US states, the US Congress and a countless number of countries have enacted laws on data privacy and are already presenting significant [...]

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7 Digital Marketing jobs that didn't exist 10 years ago

Time runs much faster in the digital environment. The continuous advances make that we should adapt and get on the 'technological wave' to not be left behind. In addition to facilitating our day to day, this last decade [...]

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How 3 SEO strategies built today’s e-commerce giants

Small and medium-sized companies are devoting more and more efforts to enhance their positioning on the Internet, but how important is SEO in the development and expansion of large companies? The Search Engine Land portal [...]

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FH: Committing for growth in Spain and Europe

Computer World, international acclaimed journal in the areas of IT and communication, has released the past October 16th, news about the international expansion of FH, highlighting the commitment of the company in the [...]

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Make customer connections simpler, not more complicated, with Commerce Cloud

Consumers today want the ability to start a sale anywhere and end a sale anywhere. As mobile devices have made it easier than ever for people to access the internet, consumers today often switch back and forth between online [...]

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3 Keys To Driving Customer Experience Into Your Digital Transformation

  In the past month, we discussed the pillars of the digital transformation—shifting our focus from technology to the behaviors that drive the digital transformation. I believe that the complete transformation is only [...]

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SAP C/4HANA: The Customer Experience Revolution

By Alex Atzberger, President, SAP Customer Experience Today marks an important day for enterprises and their customers. SAP is launching SAP C/4HANA, our new customer experience suite. We are putting a stake in the Customer [...]

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Vive la CX revolution! Customer-for-life mindset enhances customer experience

  We live in a world of non-stop branding, with companies begging for our attention on a minute-to-minute basis. Yet, often, the message doesn’t live up to its promise, and customers are left disappointed. With hopes [...]

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Special Interview with Mr. Ricardo Fachin, FH's CEO

FH's CEO, Mr. Ricardo Fachin, in an exclusive interview, provided valuable insights to both the business process and software market, and to professionals who want to endeavor on the technology sector, and those who want to [...]

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Six Ways Customer Service Can Transform Customer Experience

“Customer service is the way to change your customer experience.” I lost count of the number of times I heard people saying that at Customer Contact Week (CCW) Europe, an event that attracted dozens of the world’s most [...]

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What is Artificial Intelligence?

Technology is already more advanced than humans in some areas. But how can businesses benefit from this? One term you frequently hear in this context is artificial intelligence (AI). Machine learning is a form of AI which [...]

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Meet machine learning, your new favorite colleague

What if you had a colleague who would take care of all the dull, routine tasks without complaining? A colleague who lets you do interesting and challenging tasks, helps you solve them, then happily lets you take all the [...]

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How Digital Natives Are Changing B2B Purchasing

The cartoon of business-to-business (B2B) buyers depicts gray-haired executives and purchasing agents in meetings, on the phone and lunching with their vendors. Conversations focus mainly on negotiating price and payment [...]

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Customer experience: Don’t lose it in the last mile

This year’s winter Olympics have featured the performance of two female athletes who ended up with two very different outcomes. The British speed skater Elise Christie experienced a bad crash in one of the final races, [...]

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Voice shopping may hit $40 billion by 2022 in the U.S. alone

The voice shopping market is expected to grow from $2 billion today to $40 billion by 2022, according to a new survey of 1,500 owners of smart speaker like Google Home and Amazon Echo in the United States. The survey [...]

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How IT Can Be A Hero – By Stepping Aside

The digital economy is a data economy. Companies that survive and thrive today know how to leverage their data for analytics and actionable business insights. These insights can be used to improve customer experiences, reduce [...]

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Voice assistants will augment, not replace, the human workforce

You’ve seen them spread throughout the consumer world in the form of Amazon Echo, Google Home, and others. Now, voice-activated digital assistants are coming to your office. The announcement of Alexa for Business late last [...]

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B2B execs: 2018 is the year to deploy e-commerce, before it is too late

Only one-half of manufacturers and brands currently have e-commerce web sites. In today’s digital-centric world, what could possibly be the cause of this? E-commerce best practices have been well understood for over fifteen [...]

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What’s love got to do with it? Why consumers love or leave brands

How much does customer service matter? Well, an estimated $62 billion in retail revenue is lost due to poor customer service, and while 80% of companies believe they are providing outstanding service, only 8% of consumers [...]

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The Future of Consumption: A Question of Trust

As a boy growing up in Hong Kong, I often joined my father on business meetings. These meetings typically took place in restaurants in Kowloon, loud, crowded, and smoky, where deals were sealed over rice wine. Trust was [...]

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Sales Digital Transformation: It’s Now Or Never!

Where is your company on this continuum of sales digital transformation? After writing about, speaking about, and advising clients on this topic for more than two and a half years, I believe we have crossed the chasm where [...]

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New Technologies That Will Change How Consumers Shop In Store

Economic and technological shifts have rewritten the shopping journey. What was once transactional in nature is instead focused on relationship building. Each step of that journey – whether offline or online – is centered on [...]

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5 ways to win with Gen Z shoppers

Causes, convenience and calls to action are helping brands successfully court the youngest demographic. The former 'it' generation is getting older. Millennials' purchasing power is on the verge of being surpassed by the [...]

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6 trends that will define mobile marketing in 2018

The future will come into clearer focus during a year that is likely to see budgets grow, major acquisitions and newer sub-channels reaching critical mass. As 2018 gets underway, it's shaping up to be a big year for mobile [...]

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Top Shopping Trends Of 2018: Retail Experts Share What To Watch For Next Year

If 2017 was the year of the retail apocalypse, then 2018 could be the year of a retail renaissance. The signs are promising. Retailers have come through a time of trial, and many of the ones that have survived have made the [...]

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Machine Learning: An Innovation in Teenage Age

A year ago, Gartner, the world’s leading research and advisory company, named artificial intelligence (AI), machine learning, and conversational systems (CAI) three of the top strategic tech trends for 2017. In May this [...]

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Shoppers Need a Reason to Go to Your Store — Other Than Buying Stuff

The holiday season, which is by far the most important time of year for retailers, highlights the increasingly intense battle between physical stores and online websites. Given the large number of casualties this year — [...]

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Omnichannel holiday retail: Delighting consumers and driving strategy

In what measure does the emergence of e-commerce and omnichannel disrupt the established ecosystem of holiday retail sales? The economic activity of a country greatly depends on a set of commercial momentum creating a [...]

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Number of U.S. Consumers Considering Artificial Intelligence–Enabled Devices for Holiday Shopping Doubles

Survey commissioned by SAP shows nearly four out of 10 U.S. shoppers are considering smart assistants to purchase gifts Interest in using chatbots and voice-enabled devices for commerce is growing, but barriers [...]

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Three Business Rules to Forget in the Digital Era

When it comes to digital business, Andrew McAfee knows a thing or two. A principal research scientist at MIT, prolific writer, and management expert, McAfee is a leader in understanding and explaining how digital technologies [...]

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FH has its expertise threefold recognized by SAP!

SAP Partner since 2007, FH is always looking for a deep understanding of the needs of customers to implement the best business solutions based on information technology, guaranteeing the return of investments and so every day [...]

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Retail should grow 1.8% by the end of the year, according to CNC

Sales volume, reduction of interest and improvement in employment made the CNC revise rate from 1.6% to 1.8%. Understand why this happened. High of 4.4% in July sales has made the review of retail growth seem a little more [...]

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4 impacts of mobile phone on consumer behavior, according to Google

Cell phone use has completely changed consumer behavior. Doubt? Google's survey explains how this happened. Popularization of smartphones and the speed that the mobile has changed significantly the behavior of the consumer. [...]

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Resumption: retail sales present third consecutive monthly rise

Comparison between the 2016 and 2017 data strengthens the belief that the crisis begins to lag behind The positive impact on household income from inflation and indications that employment stopped falling contributed to a [...]

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Success Story - Cia. Hering implements SAP Hybris with FH

Cia. Hering has built a history of permanent innovation for over a century. Founded in 1880, the company has reinvented itself and kept pace with the evolution of society, dressing generation after generation. With stores in [...]

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FH receives seal SAP Recognized Expertise in SAP Hybris Commerce

Looking for an SAP partner with recognized experience? FH, in addition to being the company recognized as the best partner for SAP in SAP S/4HANA and SAP Hybris categories, just received the SAP seal Recognized Expertise [...]

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FH wins ASUG Impact Awards for third consecutive year

Company is twice awarded among the best cases of SAP Brazil, earning the first and third place in 2016   With the project "DPaschoal - CRM Project 2.0", FH won the ASUG Impact Awards 2016. DPaschoal focused its [...]